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20/20 Vision for Canada


A physically active lifestyle helps define Canada and strengthens the health and social fabric of our country.

Goal Statement

To increase the physical activity level of every person in Canada.   



Active Canada 20/20 adheres to the following guiding principles:

Guiding Principles for a Population Based Approach to Physical Activity and Sedentary Living
(Adapted from the Toronto Charter for Physical Activity, 2010)

  1. Adopt evidence-based strategies that target the whole population, as well as specific population subgroups, particularly those facing the greatest barriers;
  2. Embrace an equity approach aimed at reducing social and health inequalities and disparities of access to physical activity;
  3. Address the environmental, social and individual determinants of physical inactivity;        
  4.  To achieve the greatest impact:
      a. Value, invest in and build on current evidence informed locally, regionally and nationally
      b. Implement sustainable partnerships across sectors and between all levels of government;
  5. Build capacity and support training in research, practice, policy, evaluation and surveillance;
  6. Use a life-stage approach by addressing the needs of children, youth, families, adults and older adults;
  7. Advocate to decision makers and the general community for an increase in political commitment to and resources for physical activity;
  8. Design for inclusion and adapt strategies to accommodate varying local needs, cultures, contexts and resources;
  9. Facilitate healthy personal choices by making the physically active choice the easy choice.


Subpages (1): Framework