Area Of Focus #2 - Education


Long-term planning and support for national information and education campaigns that are adequately funded, that reach Canadians using the most effective media and communications, and that are closely aligned with national, provincial/territorial and major municipal priorities should be implemented. Smaller communities should be supported in their efforts to educate citizens.
Priority themes for increasing physical activity and decreasing sedentary behaviours in Canada should be set across jurisdictions to guide education and marketing campaigns. Themes should support national, provincial/territorial, local and organizational efforts to make physical activity a viable choice in everyday life, help to remove barriers to choosing physical activity and promote a reduction in sedentary behaviours.
The Canadian Physical Activity Guidelines and Canadian Sedentary Behaviour Guidelines should be broadly distributed to the population, through informed stakeholders, using plain language.
Educational campaigns to stimulate leadership designed to increase physical activity and reduce sedentary behaviour in workplaces, schools and the home should be implemented. Campaigns should be supported by tools and resources for decision makers in each setting i.e. employers, school boards and principals, and parents/caregivers.
Targeted outreach should take place that is relevant to the needs of people with the greatest need and access issues.
Decision- and policy-makers should be provided with current, reliable statistics on the status of physical activity and sedentary behaviour levels in Canada. Wherever possible, local level data should inform decisions.

Targeted Information and Public Education:

Increase and strategically coordinate targeted awareness, social marketing, education, and health communication campaigns and messages to increase physical activity.