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Take Action

The Active Canada 20/20 strategy has a change agenda that can enhance every community and positively affect every Canadian. This kind of impact can only be achieved when decision makers and ‘change makers' work together to create and enhance community opportunities that increase physical activity and decrease sedentary behaviours in all aspects of daily life. Action depends on all of us. Here are some ideas about how you can be part of this positive force for change:

Policy Makers Federal, provincial/territorial, municipal, corporate, educational

Policy is a powerful tool. It shapes our planning, our resource allocation and our action.

  • Consult broadly to develop a policy agenda for the citizens you serve – your country, your province/territory, your municipality or your neighbourhood.
  • Create a policy agenda that removes barriers to physical activity and provides leadership with new and innovative approaches that enable measures to increase physical activity and reduce sedentary behaviours.
Physical Activity Stakeholders Education, recreation, sport, health and fitness, (private, public and voluntary sectors)

Lead the movement! You have the knowledge, training and passion to lead Canadians in the adoption of daily physical activity.

  • Use your sphere of influence to increase physical activity and decrease sedentary behaviours in the lives of each person you meet.
  • Develop programs based on evidence and promising practices.
  • Create environments that welcome all citizens.
  • Deliberately create strategies which meet the needs of people with the greatest need and access issues.
Community Builders Transportation, environment, community planning, wellness and quality of life
Nearly every characteristic of a community has an impact on our ability to be active. The deliberate design of our communities to encourage increased opportunities for physical activity depends on social and physical environments to positively impact patterns of daily human movement. You’ll be surprised at the contribution physical activity will make to many of societies’ current challenges.
  • Take on the challenge to contribute to a better, healthier, more active community.
  • Engage members of your community in planning processes that will give them the opportunity to express their needs and their ideas.
  • Apply a physical activity lens to all major community decisions.


Education Decision Makers Pre-school, elementary, secondary and post-secondary schools

The lives of our next generation of Canadians are shaped and enriched in our pre-schools, schools, colleges and universities. A complete educational experience includes physical education, opportunities for physical activity, recreation and sport

  • Provide opportunities for life-long learning about the human body and physical activity as well as the risksof sedentary lifestyles.
  • Prepare our next generation of leaders to be role models for physical activity and physical literacy.
  • Ensure that Quality Daily Physical Education (QDPE) is included as a core subject in school curricula – this includes adequate time in the school schedule, qualified and enthusiastic teachers, sufficient resources and equipment, appropriate adapted physical education options, and full delivery of the provincial/territorial physical education curriculum.
  • Support QDPE in an environment that reinforces and provides the opportunity for physical activity outside of class, integrates school-community partnerships, involves and supports families and fosters an overall culture of physical activity. Investment in professional development in physical activity and health is essential


Progressive Canadian Businesses Marketing, employee assistance, human resources, safety

As Canada’s corporate leaders, the success of your company is linked in so many ways to the success of Canada and its people. You have the potential to be a powerful force for positive change that makes Canada a healthier, more productive nation and one that is reducing the economic burden caused by the spiralling cost of chronic (avoidable) diseases.

  • Use the investments you currently make in marketing, sponsorship and philanthropy, as well as employee care, policy leadership and purchasing to show leadership and encourage physical activity for all.
  • Help make physical activity an important part of Canada’s workplace culture and identity.

Health Professionals Physicians, nurses, physical therapists

You are trusted spokespersons for health and well-being.

  • Educate parents and young patients about the importance of physical activity and sport by providing literature on the topic.
  • Become knowledgeable about available opportunities in communities.
  • Encourage families to be active together and provide physical activity “prescriptions” to treat certain health concerns.
  • Educate parents about safety, and best methods of introducing sport and physical activity.
  • Join, lead or contribute to community committees addressing the issue of physical activity and sport.

Employers Private, public and voluntary sectors

Research shows that every employer benefits from a healthier, more productive workforce. Each day you touch the lives of your employees and their families. But there is an opportunity to do more… and it will cost you less.

  • Investigate low cost investments in physical activity and policies that might make a difference to those who work for you and their families – as well as your bottom line.
  • Work with your employees to identify strategies that may pay dividends in health, satisfaction, retention and productivity.

Community organizations for children, youth, adults, older adults, families, underrepresented and at risk

Community organizations are the lifeblood of every municipality in Canada. For every special activity, program or interest group there is an organization ready to help. They are an essential element in making communities work – but we can do even more together.

  • Facilitate community-level multi-sectoral engagement and collaboration between citizens, community organizations, municipal planning professionals, parks and recreation, local elected officials, property developers and small businesses.
  • Physical activity promoters and their volunteer boards and committees should include urban planners and engineers to help shape a built environment that can help promote physical activity, accessibility and equity.
  • Use physical activity as a program tool to help achieve your objectives.
  • Be a community advocate for physical activity and ensure that your goals are enhanced by a physical activity agenda.

Parents and Caregivers – all those who love, support and care for children, youth, people with disabilities, seniors and all those who need our support

You have one of the most significant opportunities of all to increase physical activity and decrease sedentary behaviours in Canada. Physical activity is a key ingredient in the health, well-being, inclusion and development of those you care for.

  • Be a role model for a physically active lifestyle.
  • Help instil a joy for movement that lasts a lifetime.
  • Provide exposure to new opportunities to be physically active.
  • Help teach physical literacy by including learning about fundamental movement patterns and skills.
  • Help make physical activity an important part of both your life, and those you care for – every day.

From parents to policy makers… You make the decisions that will help get Canada moving again.

In your home, in your community and in your school or workplace – be a change maker!